Veggie Indigo – well worn but never washed

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Big Bengt Dry Veggie Indigo Selvage is made in dry denim made with a hemp and cotton mix. Veggie indigo dyed in mid shade, natural indigo in 15 oz selvage denim from Turkey. This is how it can look when it has been worn for 6-7 months and never been washed.

The tint is a bit greenish, and get greener every day. A couple of more months and then a wash. Stay tuned folks.

PS. Big Bengt is changing name. He will be known as Sharp Bengt in the future. Same fantastic fit, just new name.

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Re-use Drop 14 Anton Stenros Loose Leifs
Re-use #14 is now available online

We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, well-worn jeans, ready for their next chapter.

Lofty Lo Blog Portrait
Introducing: Lofty Lo

Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.

Behind the Nudie Jeans Summer 2021 Collection.

The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.