Throughout Nudie Jeans’ history, we’ve chosen to work with leather because just like denim, it’s a material that becomes more beautiful with time. However, the leather industry presents many challenges. Read more about our strict sourcing policy.

2023 marks the 10th anniversary of Fashion Revolution, a global activism movement born after the tragic collapse of the Rana Plaza garment factory.

Climate action starts at the source of the materials we choose. As the largest peer-to-peer comparison initiative in the fashion and textile industry, the @Textile Exchange #MaterialChangeIndex is driving a race to the top.

It was never rocket science, but just because a brilliant idea pops up, clinging to the spark is never a guarantee. Until it becomes a promise.