New fit! — Tuff Tony

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The newest member to the family of fits is now available in-store and online.

Tuff Tony is a loose straight fit with a high-waist and button fly. It is designed to sit at, or just above, the hip. Tuff Tony provides room over the seat down the entire leg. A slight taper from the knee down gives this fit a straight silhouette that doesn’t flare, making it bold yet refined.

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Re-use Drop 14 Anton Stenros Loose Leifs
Re-use #14 is now available online

We are back with another impressive drop of Re-use jeans. This time we've collected around 70 pairs of beautiful, well-worn jeans, ready for their next chapter.

Lofty Lo Blog Portrait
Introducing: Lofty Lo

Our range of women's denim fits is rapidly expanding, and it just got an update. Say hi to Lofty Lo. In short, Lo (pronounced Lou) is a straight-legged relaxed fit with a high waist.

Behind the Nudie Jeans Summer 2021 Collection.

The seasons are changing, but Gothenburg stays the same and is always the starting point in everything we do. This industrial town’s roughness is always present; every collection is an homage to our hometown, and there’s almost certainly always a nod toward popular culture.